3D animation of industrial equipment Boccard

Boccard MIMO Case Study

Project Presentations, 3D Visualisations, 3D Animations

For Boccard Polska (Boccard Kates sp. z o.o.), a leader in process installation design, we completed a comprehensive project including 3D animation and product visualizations. Our goal was to support global marketing efforts for a new, innovative device – the MIMO homogenizing mixer, intended for the medical and food industries.

The video and static materials created by Modii3D clearly showcased the key advantages and operating principles of the homogenizer. The project proved successful, leading to the implementation of our work across Boccard’s branches worldwide.

Challenge: Presenting an Invisible Process to Global Markets

Launching an advanced industrial device whose competitive advantage lies in a complex internal process is a significant marketing challenge. Boccard’s MIMO mixer features a sophisticated homogenization process that could not be effectively showcased through traditional photography or technical descriptions.

The client needed a versatile marketing material that:

· Overcame the technical barrier by visualizing the processes occurring inside the machine.

· Supported marketing efforts for a product requiring deeper market introduction.

· Was understandable and appealing to both engineers and procurement teams.

· Could be successfully used across multiple platforms: from industry trade shows to global online communication.

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Solution: Photorealistic 3D Animation and Product Visualizations

The Modii3D team developed a visual strategy focused on two pillars to comprehensively meet the client’s needs. Our work clearly demonstrates our expertise (E-E-A-T) in the B2B sector.

1. Animated Process Presentation (3D Video)

We created a dynamic 3D animation that demonstrates the MIMO mixer’s operation step by step. The animation shows how the device processes ingredients to achieve uniform particle size. We focused on visualizing key technical advantages, such as:

· High performance of the homogenizing mixer.

· Stand-alone operation thanks to its own control cabinet.

· Ability to perform cleaning without connection to an external CIP station.

2. Series of Product Visualizations (3D Renders)

Simultaneously, we produced a set of photorealistic renders that showcased the device as a whole and in fine detail. These static materials, highlighting build quality and components, were essential for creating consistent print and digital materials.

Result: Global Marketing and Sales Support

Our 3D production for Boccard became a key tool supporting sales and marketing. The materials were immediately implemented by the company’s Polish branch and were successfully used at major industry events, including trade shows and conferences.

The project’s success led to the completed animation and product visualizations being distributed and implemented in Boccard branches in other countries as well, becoming a global standard in marketing communication for the MIMO mixer.

Key applications of the materials:

· Large-format presentations at industry trade shows.

· Video materials on websites and social media.

· Components of brochures and product leaflets.

· Internal conferences and technical trainings.

About the Product: What is the MIMO Homogenizing Mixer?

The MIMO Mixer, designed by Boccard Polska, is a versatile process device used in the food industry (e.g., for producing mayonnaise, plant-based pastes, vegan cheeses, sauces, soups), as well as in the cosmetics and pharmaceutical industries. Its key function is homogenization – a process that creates a uniform mixture with a precisely defined particle size.

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Frequently Asked Questions (FAQ)

What is the purpose of a 3D animation of an industrial device?

A 3D animation, such as the one created for Boccard, is used to visually explain complex technical processes. It allows the interior of the machine and its operating principles to be shown, which is impossible with traditional videos or photos. It is a key marketing and sales tool in B2B industries.

How did the 3D animation help market the MIMO mixer?

For the MIMO mixer, our 3D animation allowed the invisible homogenization process to be visualized. This enabled Boccard’s marketing team to effectively communicate the device’s unique advantages at trade shows, conferences, and in digital materials, supporting the product’s introduction to international markets.

Where can 3D product visualizations be used?

3D product visualizations (renders) have a wide range of applications. In the Boccard project, they were used on websites, in brochures, and in leaflets. They are also ideal for catalogs, user manuals, and as high-quality press materials.

If you want to learn more about the process of creating 3D materials, check out our articles:

· How to Prepare for Creating a 3D Animation?
· What are .STEP Files and How We Use Designers’ Work in 3D Animations?
· Technical and Instructional Animations
· 3D Animations in Advertising

Contact us to learn more!

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